AI consulting · Petoskey, Michigan
Ruta AI Consulting helps businesses find the AI built into the software they already own, set it up properly, and train their people to use it. Custom work only happens where nothing off the shelf fits.
Free
45 minutes, at your office
No access to your client files or records needed. We look at the software, not the data inside it.
01
AI features have been showing up quietly in tools many businesses already pay for: office suites, accounting systems, practice and job management software, CRMs.
They're easy to miss. Nobody trains your team on them, and the vendor's job ended when you bought the plan. So the features sit there, and the work still lands on the same people's desks.
Finding them, setting them up, and getting your team using them is most of what Ruta does.
02
A free 45-minute visit. We look at what you pay for and one or two workflows that eat your team's time.
A written map of your workflows and tools, with a clear recommendation for each opportunity.
Hands-on sessions where your people set it up in the tools you already own, on their real work.
When nothing you own covers it, Ruta builds the missing piece, small and maintainable.
03
The first question is always whether something you already own does the job.
A tool you already own covers it. Turn it on and set it up well.
A tool you own covers most of it. A small custom piece closes the gap.
Nothing off the shelf fits well, so a custom build is justified.
The tools aren't good enough yet. Wait, and revisit.
04
No vendor pays Ruta to recommend them. The recommendation is the one that fits your business.
The cheapest, fastest fix is usually a setting in software you already have. That's where every engagement starts.
The tools draft and organize. Decisions that matter, and anything that goes to a client or gets filed, stay with your team.
Medical records and other protected health information stay out of any AI tool unless the right agreements are in place. That's a firm line, not a setting.
05
Ruta is Jack Feinberg's consulting practice, based in Petoskey. You work with me directly, from the first visit through setup and training.
I may look young, but I bring more than five years of hands-on experience with AI. My focus is practical: helping your team get more from the tools you already have.
For a law firm, I built an intake helper designed to turn notes and emails into consistent drafts for forms, lead records, and staff notifications. It reflects how I approach AI: start with the information your team already works with, and connect systems where it makes sense—with people reviewing the work.
Jack Feinberg
Forty-five minutes at your office, free. You'll leave with things worth turning on that week, or a straight answer that there's nothing worth doing yet.